Proposal: Maloka: Lab of Ideas.
team: Diana Camacho, Yaco Roca, Andrés Pardo Rodríguez.
Maloka, an interactive museum of science in Bogotá, had an open call for renewing its brand. We based our proposal on basic geometrical elements, from which the new brand could be constructed. A circle, a triangle and a rectangle are the building blocks of this proposal. We presented a fluid brand that can be constructed and deconstructed, that can be fluid; rather than a static identity that is not allowed to changed.